The Simpsons: Appealing to the Middle-Class :: Composition Rhetoric

The Simpsons: Appealing to the Middle-Class For this assignment I watched the show The Simpsons, which comes on the Fox network on Sunday nights at eight. The show is about an animated nuclear family and their everyday lives. The Simpsons targets the middle class families that live in the suburbs of America. The show mainly appeals to families that composed of parents who work at blue-collar jobs and have children, between the ages of 10-18. You can tell this from the commercials, how The Simpsons life style is portrayed and the jokes contained in the show. The commercials seen along side the Simpsons apply to the middle class family. These commercials are meant for both the adults and the children who watch the Simpsons. One such commercial is for Toys R Us. The commercial shows a mom and dad taking their son to the local Toys R Us. Inside the store we get shots of the newest toys to appeal to the kids who are watching the commercial. The commercial then states that it has the most toys for the lowest price. This statement is meant to appeal to the parents who have a low income and can only buy toys that are inexpensive. Among other commercials that are viewed during The Simpsons are family vacation advertisements. One such one is of a family going to Disney world. The commercials states that Disney world has everything for everyone in the family. The advertisement shows the Dad playing golf, which is meant to appeal to the dads who watch the Simpsons. The commercial also shows the mom buying something at the gift shop, which is meant to appeal to the moms who watch the show. And finally the commercial shows the children going on the rides, which is meant to appeal to the kids who watch the show. Another commercial seen with The Simpsons is a commercial for a mini van. In this commercial the mini van is compared to a standard two-door car. The commercial asks, 'How are you going to fit your family in that two-door car';? This commercial is meant to appeal to people who have a large family that needs all that extra space only a mini van can provide. Also the min van comes equipped with a small T.V, and shows kids watching it. This is meant to appeal to children who now instead of just sitting there can watch TV on long trips.